Global Women

Brand Identity, Web Design and Print Design

"Meghan gave our brand guidelines and website, in particular, a thorough strategic review and a lot of TLC. Not only was Meghan's work a consistently high standard, but it was also a total pleasure to work with her. We had genuine, honest conversations that got our projects to the best place possible."

— Annabel Coxon, Global Women

  • Worked with the CEO, communications manager and member coordinator to refresh the brand and their membership journey. This involved creative strategy, art direction, project management and systems design for their membership journey.

    Previously, people perceived Global Women as mainly a networking group for women corporates, due to its previous brand colours, and brand guidelines that centred on networking event photography.

    The refreshed brand needed to convey the depth of their work in championing diversity and inclusion across NZ industries. Visionary and aspirational photography of members became a key part of the brand strategy, as well as mirroring this on all of the brand’s design elements.

  • Project Management - Meghan Jackson and Annabel Coxon

    Membership Journey Systems Design – Meghan Jackson

    Creative Direction & Graphic Design - Meghan Jackson

    Copywriting – Meghan Jackson